Health Tech Innovation: Product Led Growth
A dichotomy startups face is balancing fundraising verses scaling product development.
Adopting PLG strategies helps mitigate this challenge by creating unique value for stakeholders—rapidly accelerating fundraising and impact simultaneously.
Ecosystem
Tasked with growing a resource and research ecosystem while amplifying revenue streams, I architected a keynote SaaS product for a nonprofit—the patient access Wizard. Utilizing authentic SaaS engagement strategies to accelerate customer conversions, the Foundation saw a 500%+ ROI within its first three months of launch.
Architecting a seamless API UX, the logic succinctly syphons through a complex plexus of patient resources—curating a patient action plan in a few seconds.
Additionally, acting as a conduit to partner resources, the Wizard provides a white label vessel for revenue streams—multiplying donor stakeholder conversions exponentially.
